Gallery & Co. seeks to democratise art and design through collaborations with Singaporean and international brands, artists and designers. The Artist Project invites a diverse mix of creative talents across the fields of art, graphic design and illustration to craft a visual response to a given theme.
“Siapa Nama Kamu?” or, “What is your name?” in Malay, is the title of the inaugural exhibition at the DBS Singapore Gallery. As the history of art in Singapore moves towards the future, it becomes clear that this story is hardly finished.
The products in this first exclusive capsule collaboration are usable and wearable forms of art created by artists and designers as a contemporary take on what Singapore means to them.
About the Artist
Fifth Column is the design practice of Pharaon Siraj. Established in 2013, the studio seeks to achieve a balance between conceptual rigour and functionality across the fields of identity, editorial, packaging, environmental and interactive design.
Rationale: Singapore is best represented by unrelenting progress. The bold, rough and red upward arrows are reminiscent of construction site signage – somethingSingaporeans see a lot. The arrows suggest continuous improvement, highlighted by the covering of an older arrow by a newer addition. The way one arrow is covered allows the composition to be read as "1-up" – a playful jab at our competitive nature, and our drive to be number one. On a more serious note, the piece throws up a more pertinent question for all Singaporeans: in our quest to be the best, are we forgetting (covering) our culture, heritage and environment? How do we negotiate this balance of old and new?
21. 5 x 15.1 cm Limited edition of 30 pieces
This postcard is printed using the risograph technique.